How to Increase Client Engagement on Your Website

Charleston SEOIncreasing client engagement on your website is essential for growing your bottom line. These organic visitors might not be ready to buy the products or services that you are selling today, but if you get them to hand around and interact with your content, they will return when they need to utilize those services. onQsites a Charleston SEO firm, gives us the following tips for improving client engagement that are easy to implement and will have a long-lasting positive impact on your business growth.

Since the home page is where over 80% of all organic traffic lands, it makes sense to make some effort here to clean things up. Start by moving the relevant content above the fold, and then the less urgent information towards the bottom. One of the biggest mistakes website owners make is assuming the customer can find contact information quickly and easily, so they bury it on the website somewhere. By placing all your contact information above the navigation bar, you let that customer know that there is the information in case they need it.

On pages where you have specific content, you have to find creative ways to get the client interested. Too many visitors are bored reading endless paragraphs when they need information, so you have to entertain them in order to engage them. Start with info-graphics. These are basically visual pictures that tell the story of that huge article in one picture. So for example, if you are talking about keyword research, you can have a tree with information from the roots to the branches showing the way to find the best keywords.

Another great way to engage the customer is by teasing them with just a snippet of vital information, then giving them a link to download a video that explains the information in more detail. All they have to do to download the information is simply enter their e-mail address, and you will sent it to them instantly. Not only did you engage the customer today, now you have their contact information that you can use to follow-up and get to know this customer a little better.

Now that you have a better understanding on which areas of the website you must focus your efforts, take your time and chunk things down so you are not getting overwhelmed at the process. The key is growing your customer base one at a time if need be, because as you slowly attract new customers, your website will be exposed to many more.

Where Can You Find the Best Deals on a Used Boat

BoatsNow you may be thinking that you are in the market for a new boat, why consider buying a boat someone has used and abused. Unlike a car, some people buy boats on impulse, and then by the time they realize the real financial commitment, they want out. Many of these boat owners have taken the boat out one time and logged a few dozen hours on the motor before they want to sell. There are more of these particular situations than you might realize.

Boatmo.com tells us why you should be looking for a used boats because the deals are plenty to be had.

Start your search for a slightly used boat online at Facebook. There are a ton of local boating groups, all you have to do is keep an eye out and pay close attention to what is being said. There could be a situation where a couple is divorcing, someone has died, or a family is relocating, and the one thing they want to do is sell their boat as quickly as possible. This is how you can score a sweet deal with a motivated seller who also has their online reputation to maintain too.

Take a look at Craigslist and see if anyone is selling their boat within a 100 miles of your home. If they are willing to throw in the trailer in the price and you get them to come down, it could be worth the drive that far to score a slightly used boat. Like we said earlier, there could be a number of scenarios that play out for someone to have to sell a boat that they just boat, so be sure to keep your eyes open and have your negotiating cap on.

The local classified in your newspaper is another place to find great deals on used boats. If the seller is close enough and they simply want out of the deal, they don’t want to keep paying for that ad in the paper. If you get there and they are really having a tough time selling, you could be in the best position to try and negotiate a package deal. Perhaps the boat owner purchased a trailer, fishing gear, upgrades to the engine, safety equipment, and toys like rafts or water skis.

Now you should be turned on to the idea that you can score a slightly used boat and save a massive amount of cash when you make the buy.

Website Says – Beware of These Things Before Hiring a HVAC Company

HVAC repair Summerville SCDon’t make the mistake of hiring just any HVAC repair company when you need work done to your heating and cooling system in the house. If you are not working with the right company, it could cost you more than the repair when you have to get new parts installed by another company to make up for the shoddy work that was done.

Here are some things, from Barrus Heating and Air, to beware of before hiring any air conditioning repair Summerville SC or any company anywhere.

1. Too Good a Deal – If the price for a new HVAC system or repair seems too good to be true, chances are it is. While there may be plenty of rebates and coupons out there to help lessen the cost, when the deal is incredibly low, beware. Many HVAC repair company’s that do not carry insurance or who are not registered can get away working cheaper because they don’t have to back up their work if they make a mistake. These repair technicians do the work, leave the house a mess, and the repair is usually not long-lived.

2. Take Their Word for It – If you are shopping around and get a quote from a HVAC repair company that seems too good to be true, ask to get it all in writing. If they simply reply that they are good for it, or that you have their word that they will honor the price, simply refuse and look elsewhere. The only protection you have in these cases is the written estimate. Without that piece of paper you are simply risking everything on the word of a technician that may not honor their work in the future.

3. Avoid the Yellow Pages – The Yellow Pages used to be the place to find contractors, but today you have other resources available. The problem with the Yellow Pages is anyone can create a name that begins with an A to get top placement, then run deals without having insurance or the correct license. Don’t trust just because they were in the Yellow Pages that they are reputable, because one of every five HVAC repair companies will fail this year.

4. Asking for Referrals – Don’t be afraid to ask the HVAC repair company you plan on hiring for a list of referrals. The best companies will gladly show off their work, while those who have something to hide will squirm and make excuses instead.

Beware of these things before your hire any HVAC repair company, it will ensure that the work is done quickly and efficiently in the end.

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Properly Staging Your House in a Buyers Market

Part of the problem for a seller when it is a buyers market is that the potential buyers can wait out the homeowner for as long as it takes to get the right price. That means you could be dropping your price month after month as you chase a bottoming market. Premier one tells us that in order to close the house in as timely a manner as possible, these home staging tips provided by homes for sale Charleston SC professional realtors should do the trick.

Homes for Sale CharlestonIn order to get these buyers in the door, you have to get them emotionally connected with the property first. It doesn’t matter if the inside is immaculate, if the exterior is a mess, they will drive by time after time and never even give the house a second thought. Hire a local landscaping company to tear the property apart and give it new life. The team can trim wild bushes, clip out of control hedges, chop down dead trees, plant new flowers, and mulch those flower beds.

Next, continue working outside by hiring a power washing team that can transform the rest. These experts will give new life to the driveway, sidewalks, fence, siding, roof, and the patio area. Once the entire exterior has been power washed, the home will become irresistible to potential buyers and they will feel the inside must be as stunning as the outside, so don’t disappoint them.

Now you need to bring in the cleaning professionals to restore your carpet, upholstery, kitchen or bathroom tiles, windows, and area rugs. Not only will these areas look better, they will smell better as well. This is important when you are trying to get a buyer to feel a connection with your home.

In order for the buyer to easily imagine all their belongings in the house, you need to free up some space. Since moving day will be happening eventually, get a head start and begin packing up stuff in the closets, basement, and garage, so you widen these spaces. The more stuff that you can get to the storage unit and off the property, the bigger your home will appear to the potential buyers.

Take down personal items like family pictures, you want the buyers to imagine the house already theirs when they walk around.

Get working on these home staging tips so that the next time a potential buyer stops by, they get emotionally attached to the property and will not want to lose it to another potential buyer.